Vishal Soni · March 14, 2024

March 1, 2024

Class Description

The Business Plan for Women course is essential because it recognizes the particularities and challenges that women entrepreneurs face in the business world, offering specific tools to overcome barriers and enhance success. By providing a space focused on the needs and skills of women entrepreneurs, inclusion and equal economic opportunities are encouraged, thus promoting more diverse and sustainable business development. This course empowers women so they can develop effective strategies, strengthen their leadership skills and take their ideas phase by phase to start a business and/or run it with confidence and success in a competitive and innovative world.

Intended Audience

Women business owners

Class Material

Provided by the Instructor

Learning Outcomes

  1. Understand the fundamentals of developing a business plan, including the identification of market opportunities, competitor analysis, definition of value proposition and development of marketing, finance and operations strategies.
  2. Develop practical skills for the development of a solid and success-oriented business plan, adapted to the specific needs and characteristics of female entrepreneurship, including consideration of aspects such as work-life balance, access to financing and networking strategies.
  3. Train participants in the critical evaluation and continuous iteration of their business plan, encouraging a proactive and strategic approach to adapt to market changes and maximize opportunities for growth and sustainability in the current business context.

About the Instructor

Mercy Mosquera has been general director of the Tierra Colombiana Restaurant and Nightclub since 1997 and of the Mixed Restaurant since 2001. She serves on the board of directors of the Philadelphia Chamber of Commerce which offers a variety of business services to assist members with the promotion and growth of their businesses. Mercy was born and raised in Girón – Azuay Ecuador. In 1991 she moved to the United States to study Accounting at La Salle University. Since then, Mercy Mosquera’s career has been unmatched, not only for collaborating in many non-profit organizations, but also for being recognized and awarded for being an example of a leader and businesswoman within the community.

Mercy’s experience as a migrant in the United States led her to fight for her dreams and work tirelessly for more than thirty years. Mercy advocates for higher education and firmly believes that education from primary school is the main foundation of a child’s future and that all children should have the same opportunities, regardless of their background and/or status. In addition to her contribution as a female entrepreneurial leader, Mercy has been part of the Voz Colectiva organization since 2023, supporting persons who are in situations of domestic abuse through motivational talks and guidance so that they can escape their abusive situations. Her favorite pastime is working out and she believes that health should be a priority in everyone’s life. Mercy takes great pride in being a Latina businesswoman and role model for her community as well as a proud mother and grandmother.




Tierra Columbiana Restaurant, 4535 N 5th St, Philadelphia 19140


5/4, 5/11 and 5/19 from 1-3:30pm

Class Content

MODULE IIntroduction to the business plan
Developing a business plan for a small business is essential to establishing a clear and solid roadmap for business success. Here are some basic topics you should consider when creating a small business plan.
BUSINESS DESCRIPTION – THE IDEAIncludes detailed information about the type of business, products or services offered, target market, location, legal structure, and any other relevant information.
MARKETING PLANStrategies to promote and market the business, including brand positioning, pricing strategies, distribution channels, advertising, and promotion.
OPERATIVE PLANDetails about how the daily operations of the business will be carried out, including production processes, inventory management, suppliers, human resources, and any other relevant operational aspects.
HUMAN RESOURCES PLANDescription of the organizational structure, staff roles and responsibilities, hiring policies, training and development, and any other aspect related to human capital.
FINANCIAL PLANDetailed financial projections, including projected financial statements, cash flow, budget, cost and pricing analysis, financing sources and exit strategies.
GROWTH STRATEGIESPlans for the future growth of the business, including expansion strategies, development of new products or services, penetration into new markets, strategic alliances, among others.
RISKS AND CONTINGENCIESIdentification of possible risks and measures to mitigate them, as well as contingency plans to face unforeseen situations that may affect the business.
CONCLUSIONSRecapitulation of the key points of the business plan and conclusions, highlighting the opportunities and strengths of the business, as well as the next steps to follow.
The objective of this module is to provide participants with a deep understanding of the key elements that make up the structure of a business. Through detailed exploration of aspects such as internal organization, distribution of responsibilities, operational processes and technological infrastructure, participants will develop the skills necessary to design, evaluate and optimize the structure of a business effectively. Upon completion of this module, participants will be trained to identify and apply best practices in structuring a business, in order to promote efficiency, agility, and long-term business success.
sole proprietorshipControl of the business rests with a single person.
In societyIt is made up of two or more people.
LLC Limited Liability CompanyThis type of business separates personal or company responsibilities. That is, personal assets would not be in danger in the event of bankruptcy or lawsuits. Document that describes the strategy, objectives and steps necessary to start a business.
How is it going to operate?
Fixed costs
Superficial expenses
Know the products and services and needs
Action planAction guide to determine the steps towards the goals established for the business.
Permits/legal aspectsLocal, state and federal permits (IRS)Apply for operating licenses and/or permitsOpen commercial bank accountsBusiness insuranceHealth insurance
“The main objective of this module is to train participants in the process of developing a solid and complete business plan for small-scale businesses. Throughout the course, participants will acquire the necessary skills to research and analyze the market, define the value proposition of your business, establish marketing and operational strategies, project realistic financial statements and develop clear action plans. At the end of this module, participants will be prepared to develop a comprehensive business plan that serves as a roadmap for. the successful launch and growth of your company.
Company name
What is your market plan?
Do you need employees?
What type of suppliers do you need?
Who are your competitors?
How is it going to operate?
What products or services are you going to offer?
ANALYSIS OF THE SITUATIONIdentify opportunitiesAnalysis (company, collaborators, clients, competencies)SWOT analysis (Strengths, weaknesses, opportunities and threats).PEST analysis (Political, economic, social and technological
MARKETING STRATEGIESDefine the target audience Establish measurable objectives Budget development Product development Establish prices Promotion (social networks, influencers, etc.) Place and distribution.
IMPLEMENTATION AND CONTROLImplement the action plan Monitor the results
CASH FLOW STATEMENTIt is a critical aspect for ventures that summarizes the inflow and outflow of cash in a defined time. This section provides details about your business’s cash position and its ability to meet monetary commitments.

About Instructor

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